Amazon’s iPhone Killer?

Yesterday Amazon revealed it latest product: The Fire phone. Amazon entering the smartphone market in a bold way.. Just another step towards building out a consumer driven ecosystem.

According to Amazon’s founder  Jeff Bezos, “Can we build a better phone for Amazon Prime members? Well, I’m excited to tell you that the answer is yes.” The new phone is described as having a 3-D, 4.7-inch high-definition display. It uses infrared lights and cameras mounted on the phone’s surface to track a user’s head movements and render images accordingly.

Amazon’s new installed app called “Firefly” uses the camera to recognize physical objects — books, games, food, household products and other items — and gives you the option to buy all that stuff instantly on Amazon. Also, it can recognize music like the Shazam app.

The Fire Phone will cost $199 with a two-year contract, available exclusively on AT&T’s network. It is currently available for pre-order on Amazon’s website, and it will begin shipping on July 25.


My Take: From what I seen on the new phone, it looks cool. The 3-D feature looks exciting but I wonder if this could cause eye problems down the road. The only thing I am concerned with is the Firefly app. Yes, it is amazing technology but will this all of this information is where do it go? What will Amazon do with it. I might be too cynical. If the video game Watch Dogs taught me anything it is “Everything is connected” and “Data is everything”.


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